cannibalize your markets
Companies cannibalize their market when they offer new products which could be considered as dangerous for their existing products. But in reality they don't because they are just becoming present in anither field.Actually, it's a way to develop companies !A good example is all the medias. Newspapers propose free reading of their articles on Internet. TV channels do the same, they propose some free programs on Internet.This is a good way to promote their commercial offer.
In an other field, Apple plan to propose a music-enabled phone which could cannibalize
the demand for a lower priced iPods.
