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It means populate your organization with young people. They inherently understand digital technology because they were raised on it, and they provide the best window on the needs of the next generation...
The young generation born with a computer in the cradle. That's why, they're very used to new technologies.
For example, my parents always ask me when they need to download something or to send a specific file through the internet.
And i guess i will ask my children for doing not existing yet things. That's pretty much human evolution.
And that already happened to me. I remember i had to ask my little cousins where i can find a website which gives american series subtitles !
The youngest generation is already far more better than me on that stuff.