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"Outsourcing" involves transferring or sharing management control and/or decision-making of a business function to an outside supplier. And the outside supplier can be the customer.
Why is it interesting to outsource to the customer ? On digital medias, the 1 to 1 relation is particuluary appreciated and easy to realize. First, Internet users are expecting this on a website (it is the plus of digital media). And the customer will feel pleased if He is involved in the creation of a product, a company identity and/or a service...
And actually this feeling is the goal of the campany. Some managers know that pretty well. But they do not forget that the client has an important creative potential. A good example is the website of Lesieur, a french oil company. It proposed a competition between Internet users. They could publish video clips for the company products and the first five selected were paid.
So it is a way to get creativity cheaper and to involve consumer.
Tags : strategies outsource outsourcing customer marketing 1to1
